Posts Tagged ‘Jhally’
Killing Us Softly 4: Advertising’s Image of Women [Trailer]
April 10th, 2010 | 
Author: 
Available on DVD – April 2010
http://www.mediaed.org
In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes — images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne’s groundbreaking analysis up to date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence.
Jean Kilbourne, Ed.D. is internationally recognized for her groundbreaking work on the image of women in advertising and for her critical studies of alcohol and tobacco advertising. In the late 1960s she began her exploration of the connection between advertising and several public health issues, including violence against women, eating disorders, and addiction, and launched a movement to promote media literacy as a way to prevent these problems. A radical and original idea at the time, this approach is now mainstream and an integral part of most prevention programs. Her films, lectures and television appearances have been seen by millions of people throughout the world. Kilbourne was named by The New York Times Magazine as one of the three most popular speakers on college campuses. She is the creator of the renowned Killing Us Softly: Advertising’s Image of Women film series and the author of the award-winning book Can’t Buy My Love: How Advertising Changes the Way We Think and Feel and co-author of So Sexy So Soon: The New Sexualized Childhood and What Parents Can Do to Protect Their Kids.
Duration : 0:4:57
Advertising & the End of the World
http://www.mediaed.org
advertising & the End of the World features an illustrated presentation by Sut Jhally of the University of Massachusetts Amherst, the producer and writer of the award-winning Dreamworlds II.
Focusing directly on the world of commercial images, he asks some basic questions about the cultural messages emanating from this market-based view of the world: Do our present arrangements deliver what they claim– happiness and satisfaction? Can we think about our collective as well as our private interests? And, can we think long-term as well as short-term?
Drawing from the broad arena of commercial imagery, and utilizing sophisticated graphics, Advertising & the End of the World addresses the issues these questions raise, encouraging viewers to reflect on their own participation in the culture of consumption.
Making the connection between society’s high-consumption lifestyle and the coming environmental crisis, Jhally forces us to evaluate the physical and material costs of the consumer society and how long we can maintain our present level of production.
Duration : 0:5:35
Posted in advertising | 
Tags: ads, advertising, commercial, Critical, Culture, education, Educational, Industry, Jhally, Literacy, Mass, media, MEF, Sut | 
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Captive Audience: Advertising Invades the Classroom
http://www.mediaed.org
For marketers who wish to reach the lucrative youth market, the relatively uncluttered medium of the school environment represents the final frontier � access to a captive audience of millions of students. Meanwhile dwindling federal, state, and local funding for education has left many schools vulnerable to the advertiser�s pitch. As a result, commercialism has steadily increased in America�s public schools in recent years, often with little or no public awareness.
Captive Audience examines this growing phenomenon through numerous examples of in-school advertising; interviews with teachers, students, parents, and activists; and a case study of community action to oppose an exclusive soda contract in the Pittsburgh school district. Media scholars and critics � including Alex Molnar, Professor of Education Policy, Arizona State University; Henry Giroux, Professor in Secondary Education, Pennsylvania State University; No Logo author Naomi Klein; and Bill Hoynes, Professor and Chair of Sociology, Vassar College � offer a broad look at the issues at stake.
Captive Audience is a compelling expos� of the transformation of classrooms, hallways, cafeterias, and textbooks into advertising vehicles. It explores how education is short-changed and democracy is at risk when schools become marketplaces and commercialism goes to the head of the class.
Duration : 0:4:36
Posted in advertising |
Tags: ads, Commercialism, Consumerism, Critical, education, Educational, Industry, Jhally, Literacy, Mass, media, MEF, Public, School, Sut |
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Slim Hopes: Advertising & the Obsession With Thinness
http://www.mediaed.org
Jean Kilbourne’s award-winning video offers an in-depth analysis of how female bodies are depicted in advertising images and the devastating effects of those images on women’s health. Addressing the relationship between these images and the obsession of girls and women with dieting and thinness, Slim Hopes offers a new way to think about life-threatening eating disorders such as anorexia and bulimia, and a well-documented critical perspective on the social impact of advertising.
Slim Hopes is a lively and engaging program suitable for a wide range of audiences at high schools, colleges and universities. Using over 150 ads, it informs as it entertains, allowing viewers to build an analytic framework for considering the impact of advertising on women’s health.
Duration : 0:5:10
Killing Us Softly 3: Advertising’s Image of Women
http://www.mediaed.org
Jean Kilbourne’s pioneering work helped develop and popularize the study of gender representation in advertising. Her award-winning Killing us Softly films have influenced millions of college and high school students across two generations and on an international scale. In this important new film, Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years.
With wit and warmth, Kilbourne uses over 160 ads and TV commercials to critique advertising’s image of women. By fostering creative and productive dialogue, she invites viewers to look at familiar images in a new way, that moves and empowers them to take action.
Duration : 0:6:36
Posted in advertising |
Tags: advertising, Critical, education, Gender, Industry, Jhally, Kilbourne, Literacy, Mass, media, MEF, Representation, Sut, women |
25 Comments »
