Posts Tagged ‘education’
Advertising & the End of the World
April 4th, 2010 | 
Author: 
http://www.mediaed.org
advertising & the End of the World features an illustrated presentation by Sut Jhally of the University of Massachusetts Amherst, the producer and writer of the award-winning Dreamworlds II.
Focusing directly on the world of commercial images, he asks some basic questions about the cultural messages emanating from this market-based view of the world: Do our present arrangements deliver what they claim– happiness and satisfaction? Can we think about our collective as well as our private interests? And, can we think long-term as well as short-term?
Drawing from the broad arena of commercial imagery, and utilizing sophisticated graphics, Advertising & the End of the World addresses the issues these questions raise, encouraging viewers to reflect on their own participation in the culture of consumption.
Making the connection between society’s high-consumption lifestyle and the coming environmental crisis, Jhally forces us to evaluate the physical and material costs of the consumer society and how long we can maintain our present level of production.
Duration : 0:5:35
Posted in advertising | 
Tags: ads, advertising, commercial, Critical, Culture, education, Educational, Industry, Jhally, Literacy, Mass, media, MEF, Sut | 
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Captive Audience: Advertising Invades the Classroom
http://www.mediaed.org
For marketers who wish to reach the lucrative youth market, the relatively uncluttered medium of the school environment represents the final frontier � access to a captive audience of millions of students. Meanwhile dwindling federal, state, and local funding for education has left many schools vulnerable to the advertiser�s pitch. As a result, commercialism has steadily increased in America�s public schools in recent years, often with little or no public awareness.
Captive Audience examines this growing phenomenon through numerous examples of in-school advertising; interviews with teachers, students, parents, and activists; and a case study of community action to oppose an exclusive soda contract in the Pittsburgh school district. Media scholars and critics � including Alex Molnar, Professor of Education Policy, Arizona State University; Henry Giroux, Professor in Secondary Education, Pennsylvania State University; No Logo author Naomi Klein; and Bill Hoynes, Professor and Chair of Sociology, Vassar College � offer a broad look at the issues at stake.
Captive Audience is a compelling expos� of the transformation of classrooms, hallways, cafeterias, and textbooks into advertising vehicles. It explores how education is short-changed and democracy is at risk when schools become marketplaces and commercialism goes to the head of the class.
Duration : 0:4:36
Posted in advertising |
Tags: ads, Commercialism, Consumerism, Critical, education, Educational, Industry, Jhally, Literacy, Mass, media, MEF, Public, School, Sut |
25 Comments »
Slim Hopes: Advertising & the Obsession With Thinness
http://www.mediaed.org
Jean Kilbourne’s award-winning video offers an in-depth analysis of how female bodies are depicted in advertising images and the devastating effects of those images on women’s health. Addressing the relationship between these images and the obsession of girls and women with dieting and thinness, Slim Hopes offers a new way to think about life-threatening eating disorders such as anorexia and bulimia, and a well-documented critical perspective on the social impact of advertising.
Slim Hopes is a lively and engaging program suitable for a wide range of audiences at high schools, colleges and universities. Using over 150 ads, it informs as it entertains, allowing viewers to build an analytic framework for considering the impact of advertising on women’s health.
Duration : 0:5:10
Killing Us Softly 3: Advertising’s Image of Women
http://www.mediaed.org
Jean Kilbourne’s pioneering work helped develop and popularize the study of gender representation in advertising. Her award-winning Killing us Softly films have influenced millions of college and high school students across two generations and on an international scale. In this important new film, Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years.
With wit and warmth, Kilbourne uses over 160 ads and TV commercials to critique advertising’s image of women. By fostering creative and productive dialogue, she invites viewers to look at familiar images in a new way, that moves and empowers them to take action.
Duration : 0:6:36
Posted in advertising |
Tags: advertising, Critical, education, Gender, Industry, Jhally, Kilbourne, Literacy, Mass, media, MEF, Representation, Sut, women |
25 Comments »
Internet-Marketing-Education-System
http://www.BrigitteMehr.com
Brigitte Mehr gives a guided tour of the brand new wikipedia based internet marketing Education system at Carbon Copy Pro. The system is a dynamic resource with Carbon Copy Pro community leaders contributing to it. Members get to use the exact same strategies that the 6 and 7 figure earners use in order to stay at the front of the pack.
internet marketing education, marketing education, carbon copy pro, brigitte mehr, how to learn internet marketing, learn internet marketing, internet marketing training, marketing education system, online marketing training,
Duration : 0:6:5
