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http://www.builtbythefactory.com DISCLAIMER: The publications, brands & advertisements featured in this video are not a representation of actual campaigns. These have been developed as prototypes to demonstrate the future of tablet based digital magazines and the advertisements that will exist within them. Actual campaigns currently in development will not be released for public view until after they have run in the media, in order to protect the confidentiality of the clients & their campaigns. All content used in this video has been used as sample content by the research & development team of Built by the Factory and is not affiliated with the publishers, brands or advertisers featured. This video is intended strictly for demonstration purposes.

Duration : 0:2:55

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Technorati Tags: ads, advertising, built by the factory, digital, digital magazine, digital magazine advertising, interactive, interactive agency nyc, ipad, ipad magazine, New York Digital Agencies, sport illustrated digital, tablet, viv magazine, wired magazine

http://www.mediaed.org

Advertising & the End of the World features an illustrated presentation by Sut Jhally of the University of Massachusetts Amherst, the producer and writer of the award-winning Dreamworlds II.

Focusing directly on the world of commercial images, he asks some basic questions about the cultural messages emanating from this market-based view of the world: Do our present arrangements deliver what they claim– happiness and satisfaction? Can we think about our collective as well as our private interests? And, can we think long-term as well as short-term?

Drawing from the broad arena of commercial imagery, and utilizing sophisticated graphics, advertising & the End of the World addresses the issues these questions raise, encouraging viewers to reflect on their own participation in the culture of consumption.

Making the connection between society’s high-consumption lifestyle and the coming environmental crisis, Jhally forces us to evaluate the physical and material costs of the consumer society and how long we can maintain our present level of production.

Duration : 0:5:35

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Technorati Tags: ads, advertising, commercial, Critical, Culture, education, Educational, Industry, Jhally, Literacy, Mass, media, MEF, Sut

http://www.mediaed.org

For marketers who wish to reach the lucrative youth market, the relatively uncluttered medium of the school environment represents the final frontier � access to a captive audience of millions of students. Meanwhile dwindling federal, state, and local funding for education has left many schools vulnerable to the advertiser�s pitch. As a result, commercialism has steadily increased in America�s public schools in recent years, often with little or no public awareness.

Captive Audience examines this growing phenomenon through numerous examples of in-school advertising; interviews with teachers, students, parents, and activists; and a case study of community action to oppose an exclusive soda contract in the Pittsburgh school district. Media scholars and critics � including Alex Molnar, Professor of Education Policy, Arizona State University; Henry Giroux, Professor in Secondary Education, Pennsylvania State University; No Logo author Naomi Klein; and Bill Hoynes, Professor and Chair of Sociology, Vassar College � offer a broad look at the issues at stake.

Captive Audience is a compelling expos� of the transformation of classrooms, hallways, cafeterias, and textbooks into advertising vehicles. It explores how education is short-changed and democracy is at risk when schools become marketplaces and commercialism goes to the head of the class.

Duration : 0:4:36

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Technorati Tags: ads, Commercialism, Consumerism, Critical, education, Educational, Industry, Jhally, Literacy, Mass, media, MEF, Public, School, Sut

Please rate! What if you got text messages if GPS tracked you as having passed stores? Location-based mobile text advertising is the hot trend in 2009 according to Wired magazine (see link below). This is a parody, and I’m not aware of technology that does this, but maybe this year you’ll get SMS discount offers from stores when they track you passing them up.

Nalts and WifeofNalts take you into this frightening still mostly hypothetical reality to show what kind of behavior it might encourage.

BTW- if you like WifeofNalts, subscribe… tomorrow she debuts her new show featuring the most interesting gossip from her tabloids and television shows.

http://www.kevinnalts.com

Wired article “Inside the GPS Revolution”:
http://www.wired.com/gadgets/wireless/magazine/17-02/lp_10coolapps

Duration : 0:2:57

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Technorati Tags: ads, advertising, angelina, borders, brad, deals, Facebook, friend, gps, magazine, messaging, mobile, nalts, offers, parody, pitt, shenaya, spoof, starbucks, technology, text, twain, video, wifeofnalts, wired

Charlie Brooker runs through the ten worst blokes in current UK TV advertising. From Charlie Brooker’s Screen Wipe.

Duration : 0:3:21

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Technorati Tags: ads, advertisement, advertising, adverts, bad, blokes, brooker, charlie, cocks, Comedy, men, screen, shit, television, telly, TV, wipe