Posts Tagged ‘ads’
Captive Audience: Advertising Invades the Classroom
February 21st, 2010 | 
Author: 
http://www.mediaed.org
For marketers who wish to reach the lucrative youth market, the relatively uncluttered medium of the school environment represents the final frontier � access to a captive audience of millions of students. Meanwhile dwindling federal, state, and local funding for education has left many schools vulnerable to the advertiser�s pitch. As a result, commercialism has steadily increased in America�s public schools in recent years, often with little or no public awareness.
Captive Audience examines this growing phenomenon through numerous examples of in-school advertising; interviews with teachers, students, parents, and activists; and a case study of community action to oppose an exclusive soda contract in the Pittsburgh school district. Media scholars and critics � including Alex Molnar, Professor of Education Policy, Arizona State University; Henry Giroux, Professor in Secondary Education, Pennsylvania State University; No Logo author Naomi Klein; and Bill Hoynes, Professor and Chair of Sociology, Vassar College � offer a broad look at the issues at stake.
Captive Audience is a compelling expos� of the transformation of classrooms, hallways, cafeterias, and textbooks into advertising vehicles. It explores how education is short-changed and democracy is at risk when schools become marketplaces and commercialism goes to the head of the class.
Duration : 0:4:36
Posted in advertising | 
Tags: ads, Commercialism, Consumerism, Critical, education, Educational, Industry, Jhally, Literacy, Mass, media, MEF, Public, School, Sut | 
25 Comments »
Dangers of Mobile Advertising
Please rate! What if you got text messages if GPS tracked you as having passed stores? Location-based mobile text advertising is the hot trend in 2009 according to Wired magazine (see link below). This is a parody, and I’m not aware of technology that does this, but maybe this year you’ll get SMS discount offers from stores when they track you passing them up.
Nalts and WifeofNalts take you into this frightening still mostly hypothetical reality to show what kind of behavior it might encourage.
BTW- if you like WifeofNalts, subscribe… tomorrow she debuts her new show featuring the most interesting gossip from her tabloids and television shows.
http://www.kevinnalts.com
Wired article “Inside the GPS Revolution”:
http://www.wired.com/gadgets/wireless/magazine/17-02/lp_10coolapps
Duration : 0:2:57
Brooker’s: 10 Biggest in Advertising
Charlie Brooker runs through the ten worst blokes in current UK TV advertising. From Charlie Brooker’s Screen Wipe.
Duration : 0:3:21
Posted in advertising |
Tags: ads, advertisement, advertising, adverts, bad, blokes, brooker, charlie, cocks, Comedy, men, screen, shit, television, telly, TV, wipe |
25 Comments »
How to Be Creative in Advertising
http://www.5min.com/Category/Business/Marketing
Learn from the pro’s how to advertise and market your product with outstanding creativity. Just
check out these brilliant examples of visual
creativity!
Duration : 0:1:29
Posted in advertising |
Tags: ads, advertising, amazing, billboards, commercial, creative, Marketing, original, posters, unique |
25 Comments »
